STEP 1 - STRATEGY
We start by understanding your business – your brand, your history, your unique selling points, and of course, your goals. We review your existing website (if you have one), and then familiarize ourselves with your industry to understand best practices.
We also make sure we understand the goals of your target audience – this is critical to the success of your website.
Finally, we come up with a plan for the website – the architecture, wireframes, and content.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
STEP 2 - DESIGN
The brain processes images faster than words. So when designing, we create the right combination of images, colours, fonts, space, and calls-to-action to attract and connect with your audience.
This ensures that visitors flow through the website, consume content, build trust, and intuitively take the required action.
STEP 3 - DEVELOPMENT
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
Responsive
services
Tested
conversions
Responsive
Mobile Responsive
Your website will be designed to render beautifully across all devices – desktops, tablets, and mobile.
services
Optimized for Search
Your website will not only look beautiful and function effectively, it will also be found by search engines.
Tested
Speed Tested
A slow website will result in lost opportunities. Speed testing is therefore a key part of web development projects at CKDIGITAL.
conversions
Optimized for Conversions
Beautiful websites are great, but you know what’s better? Beautiful websites that convert website visitors to leads and customers!
Backed by Data & Research
Your website strategy won’t be based on guesses and maybes. It will be based on facts, industry research, and validated data.
Built with World-Class Tools
We leverage the best tools – WordPress, Shopify, Magento, Google Analytics, and many more – to deliver the results you need for your business.
“My experience with the Layott team was amazing. The team exceeded expectations by constantly finding ways to suit our preferences in our website design. I found the team very hardworking, working late in several nights for us to meet our deadline. The after-launch support has also been very good so far. I think Layott is a fantastic firm that delivers great value to clients.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
